Beschreibung
About the Role
The Director, GPD Strategy and Marketing Lead, Dermatology leading offers a unique opportunity to shape Takeda's first commercial footprint in Dermatology. You will build the strategic Knowledge exchange & internal Communication and foster an inclusive collaboration & seamless knowledge transfer across the organization with global, regional and LOC cross functional teams.
This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence).
The GPD Strategy and Marketing Lead, Dermatology, supports the GPD MCE Head of Dermatology Strategy & Marketing and the Dermatology franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via
- Lead the strategic vision, creation, ongoing enhancement, and utilization of a best-in-class knowledge and communication system, supporting the Launch Pad and Knowledge Hub as a central curator to provide valuable, accurate, and accessible resources across MCE, matrix functions and LOCs.
- Develop effective communication channels and tools to ensure the right information reaches the right audience, tailored to different stakeholders and operational needs.
How you will contribute
Stakeholder Communication
- Build ways of working ensuring insights transfer between LOCs, region, MCE & Global.
- Develop strong presentations supported by digital tools for senior leadership presentations.
- Lead collaboration meetings such as collaboration council, Co-creation leader meetings, MCE meeting, etc.
- Build effective channels to ensure the right information reaches the right audience (e.g., Core Commercial teams, LOCs, and other functions) at the right time.
- Adapt key knowledge and insights into meeting materials, newsletters, and other communication tools to support decision-making.
- Act as the key communication liaison between LOCs, corporate functions, MCE, and global commercial teams.
- Ensure effective meeting coordination and stakeholder alignment by designing and tailoring communications (e.g., newsletters, meeting materials, slides).
Launch Dashboard Workstream
- Lead the Launch Dashboard workstream, ensuring it captures and informs key launch metrics and aligns with business priorities.
- Oversee the ongoing development of the Launch Dashboard, communicating critical launch metrics between global, regional, and LOC stakeholders.
- Ensure alignment with critical business goals by tracking and interpreting launch effectiveness.
Knowledge System Curation
- Spend approximately 50% of the role managing Launch Pad and Knowledge Hub, ensuring best practices, resource accessibility, and ease of use for all LOCs and functions.
- Coordinate with GPD, MCE, and LOC stakeholders to ensure content remains accurate, relevant, and impactful for business needs.
- Oversee content and functionality of knowledge systems (e.g., Launch Pad, Knowledge Hub), ensuring access to relevant and actionable information.
- Curate and maintain a comprehensive content library of global resources to meet commercial and marketing decision-making needs.
- Partner with Zasocitinib cross-functional teams to acquire high-quality, relevant resources to enhance the knowledge system’s value.
- Define and prioritize KMH GI categories and content aligned with brand strategy and claims.
- Review and approve LOC submissions; drive adoption and engagement across TA and LOC network.
- Ensure effective governance through operational working groups and quarterly TA calls.
Insights-for-Impact (I4I)
- Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement.
Agency Ways of Working (AoR)
- Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables.
Content Creation for Effective Communication
- Create visually compelling and concise newsletters, slides, and materials to improve knowledge sharing and ensure clarity.
- Develop and execute communication strategies to drive engagement with knowledge systems and tools.
- Create concise and visually engaging communication materials, including newsletters, presentations, and updates, to drive knowledge system usage.
Alignment and Process Optimization
- Scaling content from LOCs, Global, cross functional and the US
- Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews).
- Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms.
Skills
- Global & Regional Expertise: Deep knowledge of healthcare landscapes across Europe, Canada, Asia, South America, and Australia; proven success in commercializing assets and integrating digital and traditional pathways into operational priorities.
- Launch Excellence: Strong track record in launches at LOC, regional, and global levels—ideally in Dermatology or immunology
- Digital Transformation: Skilled at embedding technology-forward, AI-enabled approaches (e.g., agentic AI tools, automated content workflows, advanced analytics) to streamline operations, enhance decision-making, and personalize customer engagement.
- Strategic & Commercial Acumen: Experienced in brand and franchise strategy formulation, LCM activities (e.g., population expansion, pediatric launches), and aligning digital health initiatives with business and financial performance goals.
- Cross-Functional Collaboration: Adept at aligning diverse stakeholders across LOCs, regions, MCE, and Global—building trust-based partnerships and ensuring seamless collaboration with Medical, Compliance, and other functions.
- Communication & Influence: Exceptional communicator with proven ability to craft clear, engaging materials (slides, newsletters, updates) and facilitate effective information flow across global, regional, and local settings.
- Problem-Solving & Agility: Thrives in test-and-learn environments; demonstrates growth mindset, learning agility, urgency, and determination to deliver patient impact.
- Technical Proficiency: Familiar with tools for knowledge management and data curation
Leadership & Mindset
- Operates with a co-creation mindset, aligned with Takeda’s ways of working.
- Passionate about digital biopharma transformation and driving patient outcomes.
- Able to balance introducing new solutions with the ongoing maintenance and evolution required to keep pace with market needs.
- Skilled in navigating decision-making within complex matrix organizations
- This role blends technological expertise, marketing acumen, a data-driven mindset, and change management skills—with a strong emphasis on understanding LOC needs and operations, while championing new ways of working.