Descripción
Switzerland Global Enterprise (S-GE) is the official Swiss organization for export and investment promotion. With a unique global network, S-GE supports more than 5,500 Swiss companies every year in their international business and helps innovative foreign companies on their way to settling in Switzerland. In this respect, S-GE has acted on behalf of the Swiss Confederation and cantons since 1927 to ensure strength in the country’s foreign trade and prosperity in Switzerland. As a private consulting and platform organization working on behalf of the Confederation and the cantons with around 200 employees and more than 3,000 partners worldwide, S-GE supports its customers with their international business development in more than 130 countries each year. S-GE has its own teams (Swiss Business Hubs, SBHs) in approximately 45 countries. The Swiss Business Hubs are integrated into the diplomatic missions of the Federal Department of Foreign Affairs (FDFA).
For our Zurich office, we are seeking a resource to start immediately or on a mutually agreed date:
Digital Marketing Manager – Campaign + Channel (80-100%)
Your Tasks
Responsible for creating, implementing, and evaluating email marketing activities, including creating CRM mailing lists, segments, and customer journeys, as well as supporting continuous optimization of these activities across owned channels
Advising internal stakeholders on email marketing (selection, automation, and layout) and on broader campaign management topics, including target group strategy, multi-channel integration, and content alignment
Independently managing paid campaigns in collaboration with agencies (concept, implementation, monitoring) across all paid owned and earned channels, ensuring consistent messaging and continuous optimization.
Optimizing existing content as well as conversion optimization of campaign landing pages and proactively testing new advertising formats and methods to drive performance.
Ongoing performance tracking of all campaigns and deriving concrete recommendations for action
Assisting in the development and enhancement of lead funnels and email sequences, including analyzing and optimizing marketing/lead CRM processes to improve lead quality and conversion rates.
Identifying new digital trends, tools, and platforms to strengthen brand and customer loyalty
Further developing digital marketing and promotional measures using AI including marketing automation solutions that enhance personalization, scalability, and efficiency
Supporting the Campaign + Channel Manager in developing an omni-channel promotion strategy and mailing architecture, including the planning, orchestration, and execution of cross-channel campaigns
Serving as Deputy to the Campaigns and Channels Manager, when required
Your Profile
Completed degree in Marketing, Communications, or a comparable field
At least 3 years of professional experience in digital marketing or performance marketing and 2 years of project management experience
Proficient in tools such as LinkedIn Campaign Manager, Google Ads, and CRM systems (e.g., Microsoft Dynamics)
Strong interest in digital trends, marketing technologies, and data-driven marketing
Experience in using new technologies (especially AI, automation, personalization)
Independent, structured, and proactive working style with a high degree of personal responsibility
Fluency in German (near-native level) and excellent command of English (C1)
Resilient and adaptable with a collaborative, service-oriented approach. Strong Analytical and data-analysis skills, with the ability to translate insights into actionable recommendations.
Strong communication and stakeholder management skills, with the ability to advise and collaborate effectively across teams and levels.
Good project management skills as well as planning and time management abilities
Our offer
S-GE offers a fascinating role at the intersection between politics, international business, and digital implementation, in a modern working environment in Zurich. S-GE is flexible in its work arrangements and actively supports collaboration as well as the professional and personal development of its employees.
Switzerland Global Enterprise
Marta Galante
People+Culture Director Switzerland
Stampfenbachstrasse 85
8006 Zurich
Internet: http://www.s-ge.com/jobs