Description
About the Role
The GPD Strategy and Marketing Lead, GI, Senior Director role supports the GPD MCE head of GI Strategy & Marketing and the GI franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via:
- Embracing the MCE operating model and engaging in co-creation, best practice sharing, and execution & tracking of franchise priorities across LOCs
- Supporting cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., Medical, PVA, DD&T, Finance).
- Driving bold growth for Entyvio—our #1 brand through FY25—by focusing on our winning agenda, sharpening our edge in a highly competitive market, and helping patients to live life at full volume.
- The scope of this role will be around Entyvio Lifecycle Strategy management and will encompass lifecycle initiatives for Entyvio, such as: Pediatric launch, Driving brand maximization strategies, Competitive readiness, New market opportunities across EUCAN + GEM.
- You will also champion DE&I initiatives in IBD as a strategic priority.
United across EUCAN and GEM, we are fueling the purple movement—boldly believing, bravely leading, and making waves that matter. With a Believe and Be Bold mindset, we are becoming the most trusted, impactful, and forward-thinking IBD team in the industry
How you will contribute
Portfolio & brand planning / strategy:
- Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands (Gastrointestinal & Inflammation: ~O¥ 3250 Net Sales by FY29)
- Hold knowledge about the related GI diseases, treatment approach, patient journey, competition, brand strategy and priorities
Support the GPD MCE Head of GI Strategy & Marketing on GI franchise commercial strategy through:
- Serve as the main MCE point of contact with GPLS, leading lifecycle initiatives such as biosimilar entry readiness, pediatric pre-launch and launch preparation, and broader brand maximization projects.
- Assess and prioritize brand maximization opportunities across EUCAN + GEM to ensure sustained growth and competitive differentiation.
- Lead the DE&I in IBD initiative, embedding it as a strategic priority and translating it into tangible programs that impact patients, HCPs, and the broader IBD community.
- Collaborating and problem-solving with regions and LOCs achieve targets and maximize brand performance
- Developing with the head a consolidated GPD perspective for inline launches based on commercial sub-team interactions on key products in advance of global launch specially in the context of pediatric launch and brand max initiatives
- Further developing and refining the GTM plan based on first launch learnings and recent market events; develop plan update communications for LOCs, Regional Presidents & Regional Bus Ops
- Co-creating & adapting brand plans, materials, and templates and seeking input as needed through listening sessions
- Supporting the regional brand planning process
- Informing the development of appropriate medical and commercial strategies tied to LCM evidence generation including pediatrics launch, key study primary study readouts, and LCM study interim data readouts
- Supporting the co-creation of region-specific priorities, key initiatives, and KPIs and supporting cross-functional execution
- Developing GPD commercial input to the assessment of GI BD projects
- Building competitive intelligence and strategies to prepare for upcoming competitors / biosimilars and existing competitors / market disruptive events
- Supporting development pricing and access strategies for late lifecycle, including pre-LOE and post-LOC/post-biosimilar contexts
- Supporting Entyvio leadership positioning in IBD through priority external engagements e.g.,KOL engagement, congresses
Change management and ways of working:
- Lead co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model—ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM.
- Activate and embed the “GPD Way” of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively.
- Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub, reusable content frameworks, to accelerate launch readiness and drive patient-centric innovation.
Skills
- Embed technology-forward and AI-enabled approaches across strategy and execution—utilizing agentic AI tools, automated content workflows, and advanced analytics to enhance decision-making, streamline operations, and personalize customer engagement.
- Knowledge of the GPD healthcare landscape, including how to successfully commercialize assets, and evolving trends & regulations
- Experience in TA-aligned franchise teams
- Familiarity with the formulation of brand and franchise strategies and an understanding of how these translate into operational priorities
- Strong ability to connect across the GPD organization through listening, collaborating, and inspiring trust-based partnership with MCE
- Demonstrated passion, drive for results, and determination to make a positive impact for patients, GPD, and Takeda globally.
- Skilled in navigating decision-making processes in a complex organization
- Ability to analyze and synthesize business and financial performance